Want glossy, glazed skin without make-up? You’re not alone.

A series of skincare trends that focus on healthy, glowing skin have exploded on social media.


First up was ‘glass skin’: the term for glowing, luminous complexions that resemble high-shine glass, garnering a whopping 386 million views on TikTok.

Next, headlined ‘mirror skin’, a step-up from glass, this skincare method gives you ultra-hydrated results that look so glowy, it’s almost reflective.

Running alongside as the main support act was ‘slugging’, a slimy-sounding, controversial hydration hack that requires coating your face in petroleum jelly before bed to lock-in top level moisture. It came with a level of scepticism.

jello skin

All of which were introduced to us by the Korean Beauty world – otherwise known as K-Beauty – with over 2.5 billion TikTok views worldwide covering everything from South Korean skincare regimes to products. 

But now joining the glowy-skin-tribe, with a hashtag that has already amassed 15 million views, is its collagen-focused, lively relative: Jello Skin.

The term was coined by Korean Skinfluencer Ava Lee, after her facialist referred to her cushion-like skin as jello thanks to its bounce-back abilities.


If you are imagining jelly, you are not far off. It’s all about strengthening and nurturing your skin’s elastin, so that when you move it, it springs back.

However, unlike a few of the other cult Korean crazes that focus on external care, achieving a trampoline-worthy bounce is just as much about caring for the outside as it is about caring for the inside with healthy meals and a balanced lifestyle.

Naturally, your skin has its own springs too, two proteins known as collagen and elastin – these work as a tag team to keep skin looking and feeling plump.


JELLO SKIN 💙 we want that bounce back people! #jelloskin #collagen #beautytipswithava #bouncy

♬ original sound – AVA

But, there are also a number of predetermined factors that contribute to your skin’s jelly-life levels, from your genetics that decide where your face holds onto fatty tissue to environmental factors. 


Creating a collagen-cushion for your cheeks comes down to skin health.

First up: destination microbiome. Maintaining the healthy functioning of your microbiome and skin barrier is essential to glowy, plump skin – as when these have the right criteria to do their job, they minimise transepidermal water loss (levels of water you are passively evaporating).

One sneaky culprit that can lead to excessive water loss is using skincare products that are too harsh or drying for your skin barrier and microbiome. These can be too stripping and result in dryness, flare-ups and sensitive skin.

Jello Skin

If your barrier is visibly damaged and your skin type is on the dryer side, look for moisture-boosting ingredients such as hyaluronic acid and ceramides to retain hydration. Here are our top picks.

SEABODY Aqua Surge Day Serum


Aurelia Revitalise and Go Serum


ESSE Nourish Moisturiser for Sensitive Skin


As well as upping the ante on hydration, it’s still important to give skin a light exfoliation on a weekly basis. This will help slough off dead skin cells and dirt to give skin a smoother texture.

If you have sensitive skin or are prone to breakouts, try a cleanser/toner with a chemical exfoliator like salicylic or glycolic acid in. A mask once a week will also keep skin clear and smooth. 

These high-performing ingredients will lift dirt and debris while being gentle enough to not cause aggravation. Here are our picks:

The Ordinary Glycolic Acid 7% Toning Solution 240ml


High Beauty High Maintenance Peeling Mask with Hemp Seed Oil


Paula’s Choice 2% BHA Liquid Exfoliant For All Skin Types


Another hero ingredient worthy of a place in your regime is Vitamin C. It’s the glue collagen needs, playing an active role in synthesis. Boosting vitamin C will boost collagen production. Try, Medik8 C-Tetra Serum 30ml, £35, lookfantastic.com, the powerful antioxidant is oil soluble with a light texture.

Medik8 TetraSerum

But that’s not all! As advised by @glowwithava, it’s just as important to nourish your skin from within through a healthy, balanced diet and lifestyle. 

Regular face massages and work-outs will also stimulate blood flow, drain toxins by waking up your lymphatic drainage and leave skin looking plump. Try incorporating a few gentle massages to your evening regime – a popular movement is gentle finger flicks to tone muscles.


The Jello Skin connoisseur explains the factors that make up your skin’s bounce-ability with an acronym. As told to Popsugar, Ava says: ‘Jello stands for: 

‘”J” stands for journey, as it’s “not an overnight change;” “E” stands for “eat balanced meals;” “L” is for “lifestyle, not just skin-care;” the second “L” is for laugh to encourage you to “move your facial muscles;” and lastly, “O” stands for “old is not bad — age gracefully with plump skin.’

For a limited time only, we are offering you a chance to trial our award-winning skincare service for free. Click here to learn more.