A 2017 survey conducted among 1000 US adults tells us that over 97% of people believe they know their skin type. So, how is it possible that over 40% of them are using products that are unsuitable for their skin?

The standardisation of the beauty industry has promoted products that are “for everyone” – and yet, each of us knows – at least instinctively – if a product is more or less beneficial for our skin.

With a personalised skincare routine designed by an expert who understands your skin type and has examined your unique skin microbiome, you can leave all of the guesswork behind.

Each skin type is unique – As your skincare should be!

It all starts and ends with the skin microbiome. The skin microbiome, or microbial composition, refers to all of those colonies of bacteria and microorganisms that live on our skin.

Not too dissimilar from the better-known gut microbiome, every person’s skin microbiome is unique, diverse, and highly influential on the individual’s general health.

The skin microbiome can be influenced, restored, and thrown off balance by several factors – including our skincare routine. That is why finding personalised skincare for your specific skin microbiome can make a difference to your overall skin health!

It helps you banish harsh chemicals

We’ve all become aware of how large quantities of chemicals can affect our health. And yet, avoiding them in our everyday life can be challenging! After all, you might not be able to recognise all the ingredients in your cosmetics.

What’s more, the skin is impressively efficient in absorbing chemicals. That’s what makes “good” chemicals such as moisturisers and serums so beneficial.

But this also means that the skin will absorb dangerous chemicals. While the harshest substances are strictly regulated by governing bodies such as the EU and national organisations, a natural, cruelty-free, and vegan skincare routine should always be the way forward!

It allows you to address specific concerns

Each person’s skin microbiome is unique. And, studies have confirmed the relationship between our skin microbiome and common skin conditions, such as eczema, acne, psoriasis, rosacea, and dermatitis.

Whether you are trying to reduce the visibility of wrinkles and discolouration, restore your skin health, prevent flare-ups, minimise acne scars and pimples, or keep your skin hydrated, there is a skincare routine for you out there.

Achieve the greatest benefits

Choosing a personalised skincare routine means that you won’t have to put up with trial-and-error, harmful chemicals, and unsuitable skincare products.

And, that is exactly how you can achieve and maintain glowing, healthy, and plump skin effortlessly and without wasting money and time.

It can help you prevent adverse reactions

A 2017 study confirms that environmental and lifestyle factors can affect the skin microbiome, which, in turn, can determine our body’s immunological response.

By following a personalised skincare routine, you may be able to prevent allergic reactions and strengthen your skin microbiome to improve your body’s response to diseases and infection.

Personalise your skincare to your skin type with the Skin Trust Club

Understanding your skin type and microbial composition is the first step to understanding the skin you’re in. Select the best plan for your needs and order your skin microbiome test today to start building a personalised skincare routine from our tailored, cruelty-free suggestions.